You Know times are tough when…
Filed Under (Marketing) by Rajesh Kumar on 13-10-2008
I never ever imagined to see a BMW ad talking about money. That too in such big letters right in the center of the ad.
The conventional wisdom has been not to talk about price in the context of premium brands. That too on quarter page space on the the front page. Next what? A luxury LearJet advertised as being sold by redeeming supermarket discount coupons?!
PS: Either way, I want one of those head-turner beauties being advertised above!!
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That’s one of the many reasons i never really did fancy a BMW. I prefer the porsche-s
[Are you listening god?]