Where’s creativity headed?
Filed Under (Marketing) by Rajesh Kumar on 28-04-2009
As with any other follower of IPL matches on TV, I have to pay the price of suffering the ads every few minutes. There are some ads that are barely recorded by the mind, they are neither great not so bad. There are others that are impactful, but you really worry whether the impact is positive or negative.
There are two ads that are particularly notable in this area. One is by Tata Indicom which seeks to pull customers to its fold by offering superior network quality. Sadly it ends up irritating you so much that Tata Indicom is out of my considered set, though I am suffering from dissonance with my existing cellphone service provider. Take a look:
The other ad is by rival Vodafone. Not sure what you make out of it, but I don’t feel gravitated enough to give them a call. Like Tata Indicom, they too have a series built around them.
Sometimes you wonder if ads are made for being raved by the admakers themselves.
Note: All IPs pertaining to the ads belong to their respective owners.
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Not a fan of either ads, but I was curious to find a reasonably active Facebook Fan page for the Vodafone Zoozoos. I guess it is clicking for some.