The Beverage Campaign and Elections
Written by Rajesh Kumar on November 3, 2008 – 7:28 amI happened to see Tata Tea’s Hindi commercial so rightfully taunting folks who use the election day for anything but voting. The ad’s simplicity and optimism impressed me very much. The ad closes by a tea vendor pointing out to a website run by Tata Tea for enabling voter registration. The name of the website is also quite thought out - Jaagore.com (Approximately translatable as ‘Hey, wake up!’). The use of social messaging to promote a brand evokes a subtle and positive sentiment. Very neat.
Today, I noticed a StarBucks ad offering free coffee for Americans who cast their vote in Nov 4 elections in US( “A tall cup of brewed coffee”). I loved this ad too.
Wonder why only beverage companies take this line of election themed social advertising. The biggest spenders on TV including the mobile companies, the soaps and cosmetics have completely stayed away. It sure takes lot of guts to stand apart and Tata Tea and Starbucks surely remain the very few of them. My vote goes to Tata Tea and Starbucks. Three Cheers to them!
Posted in Marketing |
November 3rd, 2008 at 6:21 pm
mobile companies yes- we should have a provision to cast our votes through SMS in real elections- atleast then, spending Rs 5 per SMS will have some justification (it saves the trouble of going all the way to my hometown to cast a vote)
November 3rd, 2008 at 6:33 pm
Shrinidhi, I heard from a relative that one could vote over the net in California.
November 3rd, 2008 at 9:37 pm
Good message by Tata tea!!And chhutti or no chhutti,those who don’t care to vote will not vote,so why waste one productive day of work??As it is,there are 100s of festivals for chhuttis.
There is no holiday on Nov 4th here!!