Nano Communique!
Filed Under (Marketing) by Rajesh Kumar on 17-04-2009
In a normal times I am used to getting and ignoring all sort of sms marketing messages, which includes selling services such as car wash, PAN cards application facilitation, and products such as laptops, typewriters, furniture sale, crockery, dresses, mobile phones, sunglasses and everything else that I don’t need. One even gets messages from politicians asking for votes.
But, a car?! Read the text message that I received this morning -typos included and telephone numbers masked.
Get Ur NANO booking form, NANO booking loan and NANO car loan, from STATE BANK OF INDIA – GUINDY, PayRs 2999 & book NANO Standard. Call 9XXXXXXXXX/9YYYYYYYYYY
The professor of marketing may scoff at such supposedly unsegmented marketing via text message blitzkrieg. But think of it, such a mass text messaging has a fairly good chance of succeeding in a product like the Tata Nano. The car is different, and perhaps the conventional wisdom of marketing can be kept aside for the moment? These are not normal times anyways!!
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Yeah agree totally, forget about segmentation they are just doing a blind bombardment!!! I keep on getting SMSes for doing some correspondence BBA program from some XYZ university every day, whereas I am into corporate world already since last few years after doing my MBA!!! Even I get these irritating Nano SMS ads almost everyday. And the recent one being “get my kid admitted in painting / dancing class in X summer camp” when I don’t have any single kid yet
…MISutilization of this channel to death!!!
I feel they’re making more money by selling Nano applications than the car itself. When they know that there’ll be more demand than the no. of cars they can deliver, I feel this much of advertising is not necessary.