The Yaxis Live by Rajesh Kumar

In earlier posts we discussed how communication has become conversational and flat. In yet another post, we discussed how cricket boards across the world such as Pakistan and Australia, have chosen to create their websites, and also those such as BCCI have, chosen not to have their websites.

The essential challenge is for organizations, cricket boards included, is to reach out to all key stakeholders via all available means of communication. The current unpopularity of BCCI is partly due to its inability to think of cricket lovers beyond just ticket buyers/ TV viewers. This has meant that cricket has been sold as a commodity, not as a well cultivated brand .

I hope folks at ICL will soon realize that a great communication advantage awaits them, if they choose to engage cricket lovers via the web.

That essentially means, get an ICL website up very soon. A website that breathes and lives. This is no rocket science wisdom, but merely common sense. The engagement possibilities remain practically limitless, if this happens.

And would not be surprised, if BCCI too reacts by getting a website up. Great for cricket. Let’s see.