Do we always need gurus to make good ads?
Filed Under (Business) by Rajesh Kumar on 03-04-2008
I clicked this picture in the parking outside my office -I found it simple and crisp. I am not talking more, let the ad talk for itself – see below.
The medium of communication – copy on a tyre – provides an instant connect with the service being promoted, which is tyre puncture (or flat tire) repair service with a mobility. The placement of the ad in the parking area is just apt.The ad is not loaded with unnecessary detail. I was amazed by this intelligent ad! Do we really need to outsource creativity or necessarily expect only gurus to come up with brilliant advertising?!!
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Well, some such sign boards say “Tyre puncture shop” meaning they’ll flat your tyre if you go there
The arrow should be pointing out from PUNCTURE,not towards it.The whole cycle starts from the PUNCTURE,doesn’t it?
PUNCTURE?–>CALL–>NUMBER
Sara, if everyone gets everything perfect, what will MBAs do?!
Shrinidhi, I was just thinking, it is somewhat like ‘taking medicine for fever’ not for curing fever!
A creative example of ad-making Rajesh. Loved this one..
Good one.
The grassroot wisdom is just amazing.