Discounts Don’t Work …Always
Filed Under (Business) by Rajesh Kumar on 20-11-2009
Just see the picture below and think if you ever saw a bigger discount before. I had not, till I saw this in Gurgaon few days back. This is one of the busy malls at MG Road. However, the large discount seem to attract no footfalls.
In fact, the attendants inside were busy chatting as there was no customer inside.
Learning: Never discount your brand like this, won’t get you any customers.
Very true !! Such ridiculous discounts take away customer’s confidence from your brand value !!
People are not fools to blindly buy purely because of offer… No need to say that price of 2 pieces will be higher than 12 units put together.
LOL! You make a great sense. I am with you, But it is also true that most of people of India’s Can’t get the reality behind this any way I really respect your experience.bye.