What's the Big Deal with Cuil Search Engine?

Filed Under (Business) by Rajesh Kumar on 28-07-2008

Frankly, I never use CNN to follow tech news. But I found this as the lead story few minutes back. A new search engine is coming into existence. Cuil is yet another search engine but this one has a pedigree worth a mention- it is founded by an ex-Googler Anna Pattersen who has earlier sold her company to Google. The business of search just got interesting.

Per TechCrunch, Cuil has massive index and that’s the real hype around Cuil. But one attempt at running a few searches will tell you, it is far from what you would expect. What I found interesting is the rendering, which comes with separate streams of result (networking sites, pictures etc). What is not so exciting are the results. I for example do not exist on Cuil and I could not ascertain whether my blog does!

So is this the Google beater the world has been waiting for?

And what’s the business model? Even the most respected sites are quite on this aspect of Cuil  but one can safely assume when search is around, its application to advertising cannot be far behind? And just btw, has Mr. Ballmer sent his scouts to explore the acquisition rightaway?

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    About Rajesh Kumar. Rajesh is based in Chennai, where he works for Defiance Technologies in Marketing. The views on this blog are his own. Rajesh Kumar