Corporate Blogging Lessons from the GM Blogs Team
Filed Under (Marketing) by Rajesh Kumar on 24-09-2008
Corporate Blogs have proliferated like never before (The other day I noticed one of India’s unarguably iconic brand Amul, has a blog too). It is easy to find consultants who can lecture a company for hours on how to get started with a corporate blog and the virtues thereof. Very few such consultants can, with some degree of authority, can talk about some clear does and don’ts to keep the corporate blogs alive.
GM is a great company undergoing a painful time for last few years. It has some great brands and it has been early off the block on the corporate blogging block, perhaps innovation comes easy to them. Its Fast Lane team has identified some clear dos and don’ts on making corporate blogging work which should be read by any marketing professional initiating his/her corporation into Corporate Blogging. Read you must.
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