Sick Ads will continue to be made a.k.a Amul Macho
Filed Under (Marketing) by Rajesh Kumar on 03-07-2008
One usually comes across a lot of meaningless ads, creative ads, boring ads, and successful ads etc. Also, there are some ads that don’t leave any impression (a.k.a aftertaste/recall), some do, and some evoke downright revulsion. In this category, I rate the Amul Macho TV ad as the masterpiece of the genre. You are bound to feel compelled to switch off the TV, change the channel, or simple go get a glass of water when this ad shows up on screen. You certainly would’t remember the name of the brand once you see this ad, and even if you do, it would only to make sure one never bought this particular brand. Period.
The Chimp/Orangutan wears this underwear. Would you ape the chimp by wearing this brand?!
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Demobhai,
It so happens that I simply love these people’s ads. If we were asked to make an ad for an underwear during our college days, we’d be bigtime impressed with ourselves if we had made half a humorous ad like this.
Looks like my sensibilities are stuck-up at our college days and you have moved on.
-Gurdev
@ GSP, I know you are hinting at the onset of ageing in my case!!
One reason could be that as a student I wanted to be a ad-copyrighter. I used to follow Freddie Birdy , Mehmood Khan and likes. And as you know one doctor does not like the diagnosis of another doctor,likewise here