Amul Butter's topicals keep the brand contemporary
Filed Under (Marketing) by Rajesh Kumar on 14-11-2008
I have been a great fan of Amul’s topical ads, which create a connect with an event that happened recently and Amul Butter. The brand has followed decade old practice of creatively staying contemporary connected to the common theme in India. Here are two of them that caught my attention.
(To those who do not follow cricket – Sourav Ganguly is a cricketer who retired recently, he was labelled the Prince of Kolkota by the media)
My another recent favourite is on, you guessed it.
More Amul topicals can be seen here. And of course, I remain a happy customer of Amul Butter and the topicals have played a key role in that . The oldest topical I remember is on 1984 LA Olympics when PT Usha missed the Olympic bronze by whisker and the nation could not sleep for days.Wonder if anyone has a copy.
Meanwhile, keep going, Amul.
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Yep you are right sir..Amul’s marketing has always been one notch higher than the rest. At least it gives the brain something to ponder on. Chenni dum is one of my favorites.